Grupetto
Grupetto
Grupetto
A community-based cycling app
A community-based cycling app
A community-based cycling app
Note: This is abridged version of this case study designed for mobile. For the complete work, please view on a web browser.
Role: Product Design, UX/UI, UX Research, Branding, Prototyping
Role: Product Design, UX/UI, UX Research, Branding, Prototyping
Role: Product Design, UX/UI, UX Research, Branding, Prototyping
Dec. 2023 - Feb. 2024
Dec. 2023 - Feb. 2024
Dec. 2023 - Feb. 2024
Background
As enjoyable as road cycling is, it’s inherently dangerous. From distracted drivers and hazardous road conditions to remote areas with little cell service - there is a lot cyclists have to think about on a ride. In the US alone, more than 2,000 people a year encounter cycling related incidents and/or injury. At a time when a rider is supposed to be at focused is when we’re at our most vulnerable. A cyclists problems, however, can be solved in numbers.
Background
Background
As enjoyable as road cycling is, it’s inherently dangerous. From distracted drivers and hazardous road conditions to remote areas with little cell service - there is a lot cyclists have to think about on a ride. In the US alone, more than 2,000 people a year encounter cycling related incidents and/or injury. At a time when a rider is supposed to be at focused is when we’re at our most vulnerable. A cyclists problems, however, can be solved in numbers.
Background
Background
As enjoyable as road cycling is, it’s inherently dangerous. From distracted drivers and hazardous road conditions to remote areas with little cell service - there is a lot cyclists have to think about on a ride. In the US alone, more than 2,000 people a year encounter cycling related incidents and/or injury. At a time when a rider is supposed to be at focused is when we’re at our most vulnerable. A cyclists problems, however, can be solved in numbers.
Background
The Problem
Cycling alone can be an enjoyable and meditative experience, but there are numerous compelling reasons why cycling with a partner or a group is often a preferred choice.
Cycling alone can be an enjoyable and meditative experience, but there are numerous compelling reasons why cycling with a partner or a group is often a preferred choice.
Safety
Safety
The solitary nature of solo cycling can lead to safety concerns, especially in remote areas or during emergencies, where having a companion can be a crucial lifeline.
Motivation
Motivation
Riding with others can help both beginner and expert cyclists to adhere to their individual fitness goals and push their boundaries beyond what would be achievable on their own.
Skill Development
Skill Development
Group cycling can provide opportunities for skill development, knowledge sharing, and route exploration,making it a more enriching and well-rounded cycling experience.
Community
Community
Cycling with others creates a sense of belonging and helps to make tackling long distances a more enjoyable and social experience. Additionally, a group ride can allow cyclists new to the area to meet other like-minded riders.
The Problem
A Viable Solution
A Viable Solution
The goal of Grupetto is to empower cyclists of all skill levels to enjoy a safer and more connected cycling experience. Through seamless and intuitive features, our product aims to provide cyclists with the tools to discover new routes, connect with riding partners, foster a sense of community, and enhance their overall cycling journey.
The goal of Grupetto is to empower cyclists of all skill levels to enjoy a safer and more connected cycling experience. Through seamless and intuitive features, our product aims to provide cyclists with the tools to discover new routes, connect with riding partners, foster a sense of community, and enhance their overall cycling journey.
The goal of Grupetto is to empower cyclists of all skill levels to enjoy a safer and more connected cycling experience. Through seamless and intuitive features, our product aims to provide cyclists with the tools to discover new routes, connect with riding partners, foster a sense of community, and enhance their overall cycling journey.
A Viable Solution
Competitive Analysis
Cyql
Our closest competitor, Cyql aims at making club riding easier. The app however is focused nearly exclusively on existing clubs and member management, with no rides open to the public or inclusive of beginner cyclists.
Strava
Our largest competitor by user-base, Strava is well established in the cycling space. However their focus on performance tracking and data has left them with limited capability as far as route creation and no group ride options or rider pairing.
Ride with GPS
While Ride with GPS is an impressive tool for route planning, it lacks the community aspect needed to keep riders safe. Furthermore, it’s bare-bones functionality can make it intimidating for beginners to decipher rides appropriate for their skill level.
Competitive Analysis
User Personas
Sarah: The Enthusiastic Cyclist
Cycling Experience: Sarah is an experienced cyclist who commutes to work on her bike and participates in weekend rides with a local cycling club. She enjoys both road cycling and mountain biking.
Goals and Needs: Sarah is looking for a cycling app that helps her discover new routes, find riding partners for weekend adventures, and track her rides. She values safety features, such as real-time location sharing with a friend or family member while out on solo endeavors.
Seattle, WA
Age: 22
Occupation: Marketing Manager
Through a series of interviews conducted with local riders in the area, we identified two user personas to drive our design choices moving forward:
Through a series of interviews conducted with local riders in the area, we identified two user personas to drive our design choices moving forward:
Alex: The Novice Cyclist
Cycling Experience: Alex is relatively new to cycling and recently bought a bike to improve his fitness and explore his city. He prefers leisurely rides and is interested in joining group rides to build confidence and meet new people.
Goals and Needs: Alex needs a cycling app that is beginner-friendly, with easy-to-follow routes suitable for novices. He wants to connect with local cyclists for group rides that match his skill level and have access to cycling tips and safety information to help him become a more confident rider.
Austin, TX
Age: 35
Occupation: Software Developer
User Personas
Four Essential Features
Discover
Local Routes
Join
Group Rides
Custom
Route Creation
Explore
Local Clubs
We determined that our app needs be be built around four essential features.
We determined that our app needs be be built around four essential features.
Four Essential Features
Wireframing
This preliminary exploration allowed us to make sense of hierarchy, structure, and the relationship between our features. Our sketches also exposed areas where we could recycle components to help create a sense of consistency.
This preliminary exploration allowed us to make sense of hierarchy, structure, and the relationship between our features. Our sketches also exposed areas where we could recycle components to help create a sense of consistency.
(excuse the chicken scratch)
(excuse the chicken scratch)
Wireframing
Four Essential Features
We determined that our app needs be be built around four essential features.
Discover
Local Routes
Join Group Rides
Custom Route Creation
Explore Local Clubs
Branding
Branding
#808144
#808144
#FFFFFF
#FFFFFF
#A9A9A9
#A9A9A9
#030303
#030303
Comfortaa
Comfortaa is a rounded geometric sans-serif type designed by Johan Aakerlund. Its soft edges and smooth trim are suitable for a variety of design applications.
Bold
Semi-Bold
Regular
Light
Grupetto
Grupetto (n.): The group of cyclists formed behind the leader in a peloton.
Grupetto (n.): The group of cyclists formed behind the leader in a peloton.
Grupetto (n.):
The group of cyclists formed behind the leader in a peloton.
Branding
Final Design
Design
Background
Prototype
Prototype
Prototype
