Certified Program Details Page
This landing page was an added value item available to brands seeking to promote their certified pre-owned vehicles on CarGurus. With the Certified Program Details Page, our partner brands gained market exposure as well as receiving a dedicated certification page directly on site.
Cross Shopping Unit
This 300x250 banner targeted shoppers who've viewed similar vehicles from a competing manufacturer and convert them to the participating brands own offerings. This simple product utilized customers shoppers cookie data to display category equivalents.
Interactive Map Unit
This 300x600 interactive unit offered the benefits of quick site linking with location data to show customers local deals from the participating brand. The seamless integration of Google Maps API allowed for minimal latency during map loading and a smooth and intuitive user experience.
CarGurus "Amplify" Unit
This 300x600 banner was marketed towards local dealerships looking to promote their best deals. This unit was designed to pull the deal ratings produced by CarGurus proprietary pricing algorithm and dynamically display only "good" and "great" vehicle listings offered by the dealership.
